The Claims Group

Drupal Web Development + Inbound Marketing using Facebook Advertising. Exceptional results. Nov 2018

The Claims Group

April 11, 2017

Digital Marketing: Mark Wilson WordPress Web Development: Simon Wilcox Project Management: Damian Ellis

WordPress web design, social media marketing, FaceBook advertising, Sales driven landing pages, lead magnets, FaceBook pixels, Facebook & Google retargeting

theclaims.group
THE DISPUTED BUILDINGS INSURANCE CLAIM SPECIALIST

The client wanted a fully optimised data driven website to maximise the number of leads that were sent to the homepage and sales driven landing pages.

We provided the branding, functionality and content design. Conversions were optimised by running a series of A/B split tests on the homepage and landing pages and choosing the designs that performed the best. (The higher percentage of users that filled out the online form)

We created the customers personas and targeted these users through social media. With each persona landing on a specific landing page based on their age and interests.

Our Approach

Theclaimsgroup.co.uk was launched in September 2017 on the latest version of WordPress 4.8.1

This website was crafted using a combination of the latest themes and plugins on the market customised to give full control of the design and functionality. This creates a unique and powerful online presence.
• Fully responsive WordPress theme
• Tracking software added (Google Analytics + FaceBook Pixel)

Plugins:
Google (reCAPTCHA) / Contact Form 7 / Contact Form DB / Revolution Slider / Advanced Custom Fields / Custom Post Type UI (Custom Taxonomies) / Breadcrumbs Everywhere / Custom FaceBook Feed / iThemes Security / Duplicator (Migrate and back up files and database) / Meta Box / Yoast SEO

Security: SSL (Secure Socket Layer) Domain Validation (DV) 256-bit SSL encryption / iThemes Security / 24/7 malware protection – Continuous Monitoring, Remote scanning, Server Side Scanner

Any Questions?

If you want to know more about website development and digital marketing, we would love to hear from you.
Either fill out the form below or call us on 020 7127 4174 and talk to one of our friendly team.