SEO – Google confirms big algorithm update

As you are probably aware, SEO is constantly evolving and practices that worked 12 months ago may or may not have the same impact when it comes to being found online.

We are always refining our strategy and keeping up to date with the best practices, to ensure our SEO services offer the best results for our client’s businesses.

The latest algorithm changes that came about last month can be seen below.
Google’s Danny Sullivan confirmed via a tweet that a new Google broad core algorithm update has rolled out.

The purpose of Google’s official statement was to communicate four insights:
> Confirmation that an algorithm update happened.
> Confirmation that this is a major algorithm update.
> Communicate that the change was to improve how Google matches relevant results to search queries.
> Sites that lost rankings did not lose rankings because of poor quality.

Here is Google’s official statement: